Farmville 3: Welcome Home
Experience nature at its finest, harvesting bountiful crops and raising hundreds of adorable animals. Bring Your Farm to Life!
Overview
Start your own animal farm from the ground up by breeding and building a thriving farm! You build the farm and decide which animals to raise and breed. You choose which animal habitats to renovate and where to expand your farm. It's up to you to build the biggest, most impressive animal farm for breeding and farming in all the village.
This project is live and can be viewed here https://farmville3.com/
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UX Designer
Measured business impact and helped create key event based features that focused on social engagement and a Battle Pass system that drives player retention with a small Strike-Team that consisted of a game designer, product manager, and 3 engineers.
Prototyped, user-tested and iterated with team. Conducted in-depth user research and synthesized complex data information.
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Unity, Figma, Photoshop, Illustrator, After Effects, JIRA, TexturePacker, SourceTree
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UX research, Wireframing, Rapid Prototyping, User Testing, Strategy, Unity Implementation
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iOS, Android
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March 2019 - October 2021