Block Party


In my role as Team Lead, I established the new UI Guidelines by creating our UI Pillars and drafting the graphical direction for our suite of 20 games on several networks including iMessage, Facebook, and other social platforms.

My main responsibilities included creative concept art/ux direction for the project as well as driving the progress of a small 3 person in-house art/design team, as well as an offsite art outsource agency to maintain art pipeline and cadence.

Delivered basic core loop UX flow for game in collaboration with our Product and Design team. Designed rough wires, paper to clickable prototypes, to fully-fleshed high fidelity product.

Client: Zynga